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May 20, 2024
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2023-2024 College Catalog
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MK 220 GLOBAL MARKETING MANAGEMENT
This course examines the marketing activities required to select, gain entry, and compete in the global economy. Also examined in this course is the influence of culture, environment, government regulations, political differences, economic systems and modified American marketing concepts and methods can have on the marketing mix decisions related to global markets. Finally, this course will enable students to understand how to develop, manage, implement, and lead global marketing export plans and operations. 3 Credits
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