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May 20, 2024
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2023-2024 College Catalog
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MK 222 INTRODUCTION TO DIGITAL MARKETING
In today’s digital world, it is essential for businesses to integrate digital marketing into their marketing strategy. Digital Marketing will provide students with a foundation in digital marketing strategies, tactics, and best practices including search-engine optimization (SEO), email marketing, social media marketing, and data analytics. Students will apply topics covered in class to the hands-on experience of building a marketing campaign for a business-to-consumer (B2C) or business-to-business (B2B) company or nonprofit organization. 3 Credits Prerequisite: MK 103
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