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May 07, 2024
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2017-2018 Catalog [ARCHIVED CATALOG]
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MK 103 PRINCIPLES OF MARKETING
Examines contemporary marketing principles, concepts, and managerial practices. Studies the marketing environment, consumer behavior, marketing, research, and information systems. Analyzes the marketing mix in terms of product planning and development, distribution management, pricing strategies, and promotional practices. Focuses attention on the social and legal responsibilities of marketing and consumerism. Examines the nature and importance of international and global marketing. Case problems and current issues are discussed and analyzed. Lecture: 3 hours per week. 3 Credits
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