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May 07, 2024
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2017-2018 Catalog [ARCHIVED CATALOG]
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MK 104 SERVICE INDUSTRY MARKETING
A study of the unique characteristics of service marketing and sales and the application of TQM principles to this sector. Consideration of the nature of the service product, the issue of inventory vs. capacity, the distribution channel implications of customer involvement in service production, etc. Special attention will be given to the role of team building and the team process in the development of quality in service settings. 3 Credits
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