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Apr 19, 2024
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2019-2020 College Catalog [ARCHIVED CATALOG]
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CO 200 PRINCIPLES OF PERSUASION
This course is designed to examine the study of persuasive communication, which evolved from the disciplines of psychology and sociology. Emphasis is placed on types of social influence and how people try to influence one another through attitudinal and behavioral techniques. Some of the topics covered include how people convince one another, persuade others to like them, or end personal relationships. The course will also investigate the tactics of resisting another’s attempt to persuade, the relationship between choice and coercion, how verbal aggression facilitates or disables persuasion. Learning theory, fear appeals, propaganda, and compliance-gaining techniques are other areas critically assessed.Prerequisite: CO100 or consent of the instructor. 3 Credits Prerequisite: CO100 or consent of the instructor.
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