MK 214 E-COMMERCE

The course introduces students to the concept of electronic commerce (called E-Commerce or E-Business). It describes the manner in which transactions take place over the Internet and the World Wide Web. It explores the process of electronic buying and selling of goods, services and information and discusses electronic communication, collaboration, and discovering information. The approach is primarily managerial, describing the opportunities, limitations, issues, security, and risks of e-commerce. However, it also includes technical considerations. The e-commerce technical issues include creating the web infrastructure; exploring web-based site development tools; exploring global e-commerce considerations and strategies; performing web site requirements analysis, planning, development, and implementation. Finally, the course integrates marketing concepts and applications, financial analysis (ROI), business planning, customer service applications, and information technology. Lecture: 3 hours per week. 3 Credits